Menstruation affects billions of girls and women worldwide.
Being able to manage menstrual health with dignity is challenging for many Indian women and girls because it is so often associated with harsh taboos and many don’t have access to information about menstruation or any education on the topic.
In Indian culture, THE daughters are expected to follow their moms' orders without question.
The mother is the know-all-be-all, so in order to reach the daughters, we need to influence the mothers first.
Relationships are the key to everything in a collectivist society.
Lil-Lets® will pair up with the Myna Mahila Foundation to distribute free menstrual cups and educational pamphlets and resources using door-to-door and internet tactics.
Our main goal is to educate GIRLS AND WOMEN in hopes that Indian women will pick Lil-Lets® menstrual cups as their number once choice when it comes to menstruation products.
ART DIRECTION
Lawren Elderkin + Tinotenda Vheriwa
COPYWRITING
Iuliana Vilcan
STRATEGY
Haireti Dilihuxi